These email reminders can help prevent no-shows while also providing added value to your customers. Sending reminder emails a few days to a week before an appointment is a great habit to get into if your business is service-based. Consider including a link to your customer satisfaction survey in your message so you can collect data and customer feedback to improve your business over time. After-Purchase Check-Inĭo you follow up with customers to gauge their satisfaction and ask if they have any questions about the product or service they purchased? A short but personal check-in email shows your customers you value them and care about their purchases. If they value this message, they are more likely to open your next one. This type of email message also encourages subscribers to stay on your list. Who doesn’t love a good deal? Most people do, which is why special promotional emails are a great way to increase email list engagement.
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Consider how to turn company news into something valuable for your customers by asking: what’s in it for them? 3. Are you announcing a company award? Offer a limited-time discount to your customers. Do you have a new product line? Give your subscribers a free trial. Your first instinct may be that company announcements are boring and irrelevant to your subscribers, but there are many ways to make them appealing.
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Just make sure your download is valuable to your subscribers and branded for your business. A free download can be used to thank current subscribers or to entice new subscribers. You can provide a template, a cheat sheet, a video tutorial, or even a computer or smartphone wallpaper. Free Download EmailsĪ free download can help most businesses engage their email list. Here are 10 non-newsletter email messages you can send to your list to keep it fresh and engage your customers. While email newsletters are a great way to reach your audience, there are many other ways to use email marketing in your small business. Of course, email marketing works best when small business owners cultivate their email lists and send consistent, relevant messages, so creating compelling email marketing campaigns is essential. Plus, email marketing is affordable, and there is a platform for every type of business.
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As a digital marketing tool for small businesses, email is 40 times more effective than Facebook or Twitter at acquiring new customers.